What Is the 70/20/10 Rule in Digital Marketing?
Digital marketing requires businesses to balance proven strategies with new ideas and long-term experimentation. One useful framework for managing this balance is the 70/20/10 rule. The 70/20/10 rule in digital marketing suggests allocating approximately 70% of your marketing resources to proven strategies, 20% to developing opportunities, and 10% to experimental or high-risk ideas. This framework…